Protecting Your Business With Trade Marks

Trade marks are a great way to protect the intellectual property in your business. Once registered, a trade mark gives you the exclusive right to use that mark throughout New Zealand. That gives you confidence to invest in your brand for the long-term.

What is a Trade Mark?

When people think of trade marks, they commonly think of a business name. However, a trade mark can be words, an image or logo, shapes, animations, colours and even sounds and smells. Trade marks can be registered in respect of any mark used in your business, provided that you use the trade mark (or intend to do so).

A common misconception about trade marks is that unregistered trade marks may be represented by the ™ symbol, while only registered trade mark are permitted to use the ® symbol. The most common are words or logos being the business name or names of specific goods and services. Generally speaking, a word trade mark is preferable over an image trade mark given that it offers wider protection. However, it is common to register both at the same time.

Trade Mark Requirements and Specifications

There are several important requirements that a trade mark must meet in order for it to achieve registration on the trade marks register. The key requirements are that it must not be: descriptive or superlative; misleading or confusing and must not be too similar to another registered trade mark. For example, a business selling apples could not register ‘Fruit’ or ‘Super Amazing Fruit’ because these are descriptive and superlative respectively. On the other hand, there has previously been a successful application for the word ‘Fruit’ in relation to real estate.

All trade marks have a specification, that is, a description of the goods and services in which the trade mark is registered in respect of. Specifications are separated into different classes of goods and services and it is common to register in respect of more than one class (depending on how the trade mark is intended to be used). The specification should be as wide as possible, but only in respect of those things which the trade mark will actually be registered for. It is more difficult to obtain a broadly-worded specification and it is common to drop a class from the specification in order to achieve registration when there is a conflicting trade mark already registered.

Preparing the trade mark’s specification can be tricky and technical, and it is recommended that a lawyer prepares this for you.

Registration Process

The registration process for a trade mark is as follows:

1. Submit the trade mark application with the Intellectual Property Office (IPONZ).

2. IPONZ will examine the application and give you notice of either acceptance or refusal within 15 working days.

3. If the application was accepted by IPONZ, the trade mark will be publicly advertised in the next edition of ‘The Journal’ publication, and a person will have three months from the advertisement date to lodge an opposition to registration of the Trade Mark.

4. If no objections to the application are received, the trade mark will proceed to becoming registered at the prescribed date.

Search and Preliminary Advice

IPONZ offers a useful search and preliminary advice service. By submitting an application online, IPONZ will undertake a search of the Trade Marks register for any conflict and will also give advice as to whether your trade mark is unique enough to your industry to obtain registration.

Benefits of a Registered Trade Mark

Some of the benefits of having your logo and business name as trade marks are:

  • Only you are allowed to use your business name and/or logo in New Zealand
  • Protects your business reputation and goodwill
  • Makes your product or service easily identified
  • Prevents competitors using yours or similar logos or business names
  • Helps grow your brand, both keeping and increasing customers
  • Stops consumer confusion between yours and other similar products or services
  • You can sell or license your trade marks, making them a valuable business asset
  • Gives you a marketing edge, something different from your competitors
  • Protects all of the time and money you have spent or will spend promoting your business name/logo

Talk to us

If you have any queries in respect of trade marks please contact Clare North.

The Resource Consent Process

Applications for resource consent are best lodged by a planner that you have engaged early in the process. The planner will iron out any issues with the Council and normally pave the way so you won’t get any surprises or repeated requests for further information before the Council can make a decision on the application.

When an application for resource consent is notified (to the general public or to only a limited number of affected parties), and there is at least one submission opposing it, the Council will allocate a hearing for the application. Less complicated applications are usually heard by councillors while the Council usually appoints independent hearing commissioners to determine the more complicated ones.

Before the hearing, the Council’s reporting planner will provide a recommendation to the panel as to whether the application should be approved or not and if approved, what conditions should be imposed. The reporting planner’s recommendation must be provided at least 15 working days before the hearing and will of course be subject to any new or further evidence that comes to light at the hearing. The applicant must provide its evidence at least 10 working days before the hearing and the submitters must provide any expert evidence at least 5 working days before the hearing.

A hearing is then held. The panel will hear first from the applicant, secondly from the submitters and lastly from the Council staff involved in the application process. This is the Council’s opportunity to say whether its recommendation has changed in light of the evidence that has come out at the hearing. Once the hearing is closed, it is usual for the applicant to be able to file further submissions dealing with any issues that arose during the course of the hearing. The panel will then, following receipt of those submissions, close the hearing. Once the hearing is closed, the panel must provide a decision within 15 working days. If a decision is not provided by that time, the applicant is entitled to a reduction in the fees otherwise payable for the application. Thankfully, this does not happen very frequently.

Once the decision is issued, (and subject to a few exceptions which are currently under review by the new government) any party to the process has the right to appeal the decision to the Environment Court. This must be done within 15 working days of the date of the decision. The Environment Court is then seized of the matter and the hearing process will generally have to repeat itself all over again. A key difference however, is that the Environment Court does have the ability to award costs against parties. Thus if an appeal really has no merit the appellant is likely to face an award of costs.

Accordingly, the resource consent process can be a long and expensive one. Good legal and planning advice at an early stage will allow you to make decisions on an informed basis knowing the risks of proceeding with a proposal. Meaningful consultation with affected parties cannot be underestimated. If agreement can be reached a hearing can be avoided. Even if you do not end up in agreement, you will identify the key barriers in obtaining the consent sought.

Talk to us

For expert advice contact our Resource Management Team today.

New Standards for Plantation Forestry

If you own more than a hectare of forest planted for commercial purposes you need to comply with the new national environmental standards which came into effect on 1 May 2018.

The goal of the regulations – the National Environmental Standards for Plantation Forestry (NES-PF) – is to set minimum standards for commercial forestry operations. These apply across the board, irrespective of what area of NZ you operate in, however councils will be able to impose more stringent rules as considered appropriate in their areas of jurisdiction.

The NES-PF cover eight core plantation forestry activities in any forest larger than one hectare that has been planted for commercial purposes and harvest. Those activities are: afforestation; pruning and thinning-to-waste; earthworks; river crossings; forest quarrying; harvesting; mechanical land preparation and replanting. The effects of forestry activities occurring outside the particular forest are generally not covered and existing regional and district plan rules will continue to govern those.

Examples of what the new standards require are:

  • for afforestation to be undertaken without resource consent, various conditions are required including setbacks for tree planting from rivers, lakes, wetlands, coastal areas and significant natural areas.
  • for harvesting to be undertaken without resource consent, foresters must submit a harvest plan to their local council if requested. The plan must identify environmental risks including susceptibility to erosion and must list the mitigation proposed to respond to those risks.
  • for earthworks to be undertaken without resource consent, foresters must install and maintain stormwater and sediment control measures.

The regulations are based on what is considered to be existing good practice standards for the forestry industry. For the most part the NES-PF represent a raising of the environmental standards for forestry operations.

It is therefore important that when considering undertaking any one of the eight activities, you refer to the NES-PF and make sure what you propose complies with those standards. If what you propose does not comply, you will need resource consent for that activity to be considered lawful.
The area is ripe for confusion, particularly at the outset. However, there are three online tools that can help you determine when consent will be needed. The Wilding Tree Risk Calculator, the Erosion Susceptibility Classification and the Fish Spawning Calculator to identify disturbance to waterways while fish are spawning. These tools can be found at www.mpi.govt.nz/growing-andharvesting/forestry/national-environmental-standars-for-plantation-forestry.

The intent of the NES-PF is to provide national standards that will protect address the risks of forestry activities and protect sensitive environments. Afforestation of highly erodible land will require resource consent and predictably more strict conditions than currently to prevent environmental damage. It is difficult to assess whether the recent events in Marahau and Tolaga Bay would have had any different outcomes if the standards had applied to those operations but the NES-PF certainly intend a different outcome in the future.

Talk to us

Contact our Resource Management Team today to discuss how we can assist you.

Why Every Business Needs a Lawyer

Most businesses can benefit from consulting a commercial lawyer from the outset. With that in mind, we have put together a brief list of the benefits a commercial lawyer can bring to your business.

Deciding on a Legal Structure

From our experience, it is very important to get advice from professionals when selecting the best legal structure to suit your business and particular circumstances.

The business structure will determine what liabilities are faced, how your business is taxed, how any profits are divided, how you can sell your business, and at what price.

There are three basic structures commonly used by businesses in New Zealand:

  1. Sole Proprietor/Sole Trader: where only one person is the owner of the business and trades in his or her own right.
  2. Partnership: where two or more people own the business and share the profits and losses of the business.  
  3. Company: a legal entity separate from its directors, which run the company, and its shareholders, which own the company.

Contract preparation and review

It is common knowledge that contracts play a significant part in any business, irrespective of size. Contracts are required for a range of reasons, including for sales purposes, for employment purposes and for commercial lease purposes.

A lawyer can help you with preparing and reviewing contracts, with the aim of protecting you and your business as well as minimize the risk of potential legal disputes.

Trade Marks and Intellectual Property

Once your business is established, a lawyer can also help you to protect and make the most of your brand. A lawyer can advise you on whether using your proposed trade mark is likely to infringe any registered or unregistered rights for the same or similar marks. A lawyer can also advise you on whether an application to register your mark is likely to be successful. This will save you time and money in the long run.

Assistance with Disputes

Disputes can be fraught and emotional times, causing stress and anxiety. 

If your business has the misfortune of becoming embroiled in a dispute, for instance where there is a breach of contract, a lawyer can assist with a cost-effective and timely resolution.

A good lawyer helps keep you out of court and aims to resolve your issues as quickly and effectively as possible. While there are times when an aggressive approach is required, you are more likely to get the results you require from a reasoned and consultative approach, allowing you to get on with your business, and your life.

Succession Planning and Exit Strategy

An exit strategy is a plan for wrapping up your involvement in your business. 

A lawyer can assist you with developing an exit strategy for your business to suit your personal circumstances. It’s never too soon to start on your succession plan, or exit strategy.

Talk to us

Contact our Commercial Team today to discuss how we can assist you.